During the last two years Plovdiv has been successfully developing as a leading destination for cultural, historical and events tourism in the country. This is the conclusion of a massive research focused on 4 800 individual tourists and 944 organized tourist groups. The results show a significant increase of incomes by the steam of tourists and the industries connected. Plovdiv attracts more and more solvent tourists. This fact has been confirmed by the ques-tionnaires conducted with individual tourists by “Vizantia International”. The Old Town holds the first place for the number of visitors in the tourist sites in Plovdiv, which itself is being visited by over 800 000 tourists per annum.